Cheetos: Sponsortips Activation

Sponsortips Activation

As part of the Cheetos Sponsortips campaign, the activation at Scotiabank Arena featured bold Cheetos branding, free snacks, and opportunities for fans to have their fingertips “sponsored,” echoing the playful Simu Liu campaign. While fans were getting their fingertips sponsored, Simu Liu sat courtside, amplifying the sponsorship in real time.