Fords Gin: Beyond the Pour
Fords Gin: Beyond the Pour Activation
FORD’s Gin’s first consumer focused event, Beyond the Pour—a four-room tasting and education experience exploring the elements of a perfect gin cocktail. In each room participants could learn how the assemble the perfect cocktail and the importance of each ingredient. The activation took place in Rockefeller Center’s HERO space.
Production Partner: Matte Projects