Pillsbury Bakes Up Bigger Activation

Written By Luciana Diehl

Pillsbury Activation

A playful, larger-than-life pop-up brought the Pillsbury Doughboy’s “bigger than ever” moment to Brooklyn Bridge Park, celebrating Pillsbury’s newly enlarged crescent rolls, biscuits, and cinnamon rolls. The 25-foot Doughboy invited families to enjoy warm product samples and poke his iconic belly for the signature “Hoo Hoo!”. The experience extended digitally through PokeTheDoughboy.com.

Production Company: TXG

Luciana Diehl

Graphic & Web Designer based in Brooklyn - NYC

https://lucianadiehl.com/
Previous

Truly: Life of the Party
Next

Doritos/Squid Game - Dinamita Challenge