Doritos/Squid Game - Dinamita Challenge
Doritos/Squid Game - Dinamita Challenge
When Netflix and Doritos set out to merge the gritty stakes of Squid Game with Dinamita’s fiery intensity, they weren’t looking for a campaign, they wanted a spectacle. The Dinamita Challenge delivered a high-stakes, edge-of-your-seat experience where tension met heat, and every decision carried weight. A suitcase filled with money and dinamita was on the line.
Production Company: Tool of NA